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THE SPOT. Branding and packaging strategy for take away food, based in a food truck by a skatepark
THE SPOT. Branding and packaging strategy for take away food, based in a food truck by a skatepark
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FELIX SOTO. Redesign of an existing Spanish traditional preserve's make,
using its origins to revalue the product
Master in Packaging Design | ELISAVA | Origins packaging | Tutorised by Eva Minguella
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Let's get creative
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LA MANUAL. Minimal packaging design proposal for the espadrille making 'La Manual Alpargatera' to revalue the product
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Rebranding LA MANUAL ALPARGATERA, an espadrille making business from 1940 based in Barcelona. Inspired by Grace Kelly’s elegance wearing a working society shoe such as a fisherman, we want to give an added value to the item by creating a packaging that makes it look more refined.
We provide an organic cotton bag that includes a closing system with two straps, a long cotton one to hang in your shoulder and a short plat made the same way as the ones used in the traditional espadrilles soils. We also want to represent the Mediterranean sea and the fisherman in a poetical way by dipping the bag base in indigo colour.
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Master in Packaging Design | ELISAVA |
Minimal packaging
Tutorised by Martín Azúa & Eva Minguella
Coworkers: Alba Morote & Paola Parodi